Esquires Coffee Houses wanted to promote some of their new brand messaging, being the first and the only in the UK that are 100% Fair-trade and 100% Organic coffee products certified.
We generated a variation of clear brand messaging, with the sole purpose to stand out and easily get the message across. We used a simplistic typical blackboard look but with strong typography and a focus on the core of the message... the coffee itself. We also wanted to reflect Esquires Coffee’s other qualities being the loving local coffee shop with handcrafted barista coffee. The concept was an instore campain used nation wide.
