Agthia - Al Ain water
Brief
This project was a co-operation with Interact Branding. We were tasked with designing a proposal for a premium positioning of Agthia Water, being at the high end of their product range. Agthia is a major food and beverage brand supplying consumers across the GCC, Turkey, and the wider Middle East. Our role was mainly to focus on the bottle design and label shape.
This project was a co-operation with Interact Branding. We were tasked with designing a proposal for a premium positioning of Agthia Water, being at the high end of their product range. Agthia is a major food and beverage brand supplying consumers across the GCC, Turkey, and the wider Middle East. Our role was mainly to focus on the bottle design and label shape.
Solution
We proposed to create a premium design concept that would resonate well with the target market and demographics. Competing with well-known brands such as Voss Water.
We proposed to create a premium design concept that would resonate well with the target market and demographics. Competing with well-known brands such as Voss Water.
We wanted to portray a product that was modern yet rooted in the culture and tradition. We took inspiration from both old and new Middle Eastern architecture as well as diamonds and the diamond cut, to build brand equity.
