Bakeramics Bakeware
We were tasked with designing a bakeware range that appealed to the more trend aware consumer. The range itself has a quite distinctive retro look, produced in blue and cream enamel.
We aimed to create packaging that was modern, yet with cues to the sixties retro look. Using die cuts reflecting the products shape and usage, we wanted the packaging to emphasise and play along with the colours of the product. A part of the project included name generation for the range, and ended up with Bakeramics as a nodge to the sixties product names.
Embossed brand
Range identity
Typography
Die cuts
Iconography/Colours/Substrate