Food Love - Packaging

We were assigned to create a new range of food packaging for Esquires Coffee Houses. It was crucial that the design reflected the brand values, being a smaller artisan coffee chain with hand crafted coffee and food, with love and pride for their organic and fair trade produce. We designed a packaging range with a current up to date look, inspired of the ever so popular Zentangel Patterns. It was also important that it had a clear and intuitive navigation system in place, making it easy to differentiate between the different flavours and content being meat , poultry or vegetarian.

Food Love - Packaging

     
The brief
We were assigned to create a new range of food packaging for Esquires Coffee Houses. It was crucial that the design reflected the brand values, being a smaller artisan coffee chain with hand crafted coffee and food, with love and pride for their organic and fair trade produce.

     
The solution
We designed a packaging range with a current up to date look, using a handcrafted illustration inspired of the ever so popular Zentangel patterns. It was also important having a clear and intuitive navigation system in place, making it easy to differentiate between the different flavours and content, being meat , fish, poultry or vegetarian.

Agency : Magnet Harlequin Group
Designer : Thomas Monsen


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