Yew Tree Dairy Milk

Company: Magnet Harlequin. Along with an entire company rebrand in 2014, Brakes were eager to use the opportunity to refresh some of their high volume products in order to rival mainstream competition. They required a new look that would present well in their customers’ businesses as well as look great on shelf in their stores. Previously, Brakes milk products used a utilitarian company-branded design. With their goal to become more customer facing, a new ‘classic but funky and modern’ look was needed. Following on from the Freezing Cow frozen yogurt designs created in the previous year, the new front of house designs incorporated the cheeky cow with a farm scene. Keeping with the traditional category colours, the designs were adaptable for their three highest selling milk products. The cheeky cow and farm scene is enhanced by the messaging about Brakes’ milk supplier ‘Yew Tree Dairy’ which is incorporated into the design.

This brand was previously a wholesale product and used a utilitarian company-branded design. The client required a new packaging identity that would present well as a front of house product as well as look great on shelf in retail outlets. With their goal to become more mainstream consumer facing, a new ‘classic but funky and modern’ look was requested. Some of the mandatories was to contain a farm to tell the story of the supplier Yew Tree Dairy Farm.

Keeping with the traditional UK milk category colours, the designs were adapted for their highest selling milk products.

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